Philip Morris International And An Italian Design Brand Launch Limited-Edition IQOS Collaboration,Debuting In Japan Before Expanding To 13 Travel Retail Markets

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HUBEI HENO BIOLOGICAL ENGINEERING CO.,LTD is located in Enshi Tujia and Miao Autonomous Prefecture, the mysterious latitude 30 degrees across the entire Enshi , entitled "E Xi Linhai", "Central China Drug Storehouse," "tobacco kingdom", HUBEI HENO BIOLOGICAL ENGINEERING CO.,LTD was established in October 2010, is a collection of nicotine and its derivatives product development, production and sales of high-tech enterprises. The company focused on the research and development of nicotine, especially high purity nicotine products. PRODUCT DESCRIPTION English Name：Nicotine，L-nicotine Plants Latin name: Nicotiana tabacum L. CAS：54-11-5 International Code：61868 Analysis Method：HPLC Molecular formula:C10H14N2 Chemical Name: 1-methyl-2- (3-pyridyl) pyrrolidine Appearance: colorless and clear formula weight：162.23 Appearance：colorless oily liquid Storage: Under nitrogen, in an airtight container at 4℃ or below, protected from light. Content: 90%nicotine ,95%nicotine, 98%nicotine ,99%nicotine ,99.5%nicotine,99.9%nicotine RELATED PRODUCTS WHY CHOOSE HENO? 1. Own a stable and professional R&D team; 2. Nicotine is natural extracted from waste tobacco plants, which is a good way to recycle waste. 3. Our pure nicotine can reach 99.9%, complies with USP Standard. 4. Own the experience to export nicotine legally. 5:Test report and certificate PAST TRANSACTION RECORDS TERMS AND CONDITIONS Payment: T/T Delivery time: Products will be sent out in 2 weekdays after we receive full payment. MOQ：1L Packing:Fluorinated bottle Storage : under nitrogen 4-5degree and avoide sunshine OUR SERIVICES 1:Samples :free 2:OEM :customized printing 3:documents :MSDS ,USP report ,certification for safe transport of chemical goods . High purity nicotine, tobacco absolute, organic selenium compound microbial fertilizer is our main product , Strong R & D support, high quality, reasonable price, fast delivery capability and quality of service so that many domestic and foreign enterprises to establish a good partnership for us , and in the market established a good reputation, such as the United States, Korea, poland, England, France and others. Heno people insist on the guide line of quality first, honesty-oriented., and strive to provide the best products and services, promote the continuous development of Chinese biotechnology. We provide the best nicotine for the best e-liquid manufacturers! HENO nicotine is your best choice! Warmly welcome to contact with us!
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News

Philip Morris International and an Italian Design Brand Launch Limited-Edition IQOS Collaboration, Debuting in Japan Before Expanding to 13 Travel Retail Markets

October 29,2025.

According to TRBusiness, Philip Morris International (PMI) has partnered with Italian design brand Seletti to launch a limited-edition IQOS collaboration, with a global debut event at Milan’s Pirelli HangarBicocca. PMI positions the release as a “design- and culture-driven” initiative intended to advance the company’s smoke-free vision through creative storytelling.

The IQOS × Seletti line comprises two models: a high-end gold anodized aluminum collector’s edition packaged with a keepsake tin, and a more accessibly priced version. The products will launch first in Japan, then between October and December this year will appear at major airports via creative pop-ups and bespoke merchandising, before rolling out to 13 travel retail markets including South Korea, Dubai, Italy, Switzerland, and Malaysia.

The series includes two models: a gold anodized aluminum collector’s edition with a keepsake tin, and a more affordable version. | Image: TRBusiness

PMI says design collaborations are becoming a key part of its brand narrative. Earlier, the company worked with Japanese craft studio Kyogen to release Terea Kiwami limited packaging for Japan’s travel retail and domestic markets. The Seletti partnership further emphasizes “purposeful design,” aiming to use culture and storytelling to encourage a shift toward smoke-free products.

On business goals, PMI reports that 41% of global revenue now comes from smoke-free products, with a target to raise that share to two-thirds by 2030. Travel retail is a critical channel toward that goal—PMI’s business now covers 500+ airports, with smoke-free products available in 260 of them. The company will continue a multi-category strategy, offering choices including IQOS, ZYN, and VEEV for different usage occasions.

Stefano Volpetti, PMI’s Chief Consumer Officer and President Smoke-Free Products, said that “curiosity” is the inner drive behind change and the pursuit of better experiences. Mami Sakamaki, PMI Global Travel Retail (GTR) Director for Smoke-Free Products, noted that the Seletti collaboration stems from a shared commitment to innovation and “breaking conventions,” giving the design team broad freedom from the outset to deliver results “unlike the industry norm.”

The launch gathered international media, buyers, and opinion leaders, featuring immersive art and sensory experiences, with live performances by Italian rapper Coez and Swiss electronic duo Adriatique.

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