Alibaba Closes All E-cigarette Stores,off-the-shelf Products,and Prohibits Advertising

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Alibaba closes all e-cigarette stores, off-the-shelf products, and prohibits advertising

2019-11-07

Original title: Alibaba closes all e-cigarette stores, off-the-shelf products, and prohibits advertising
Alibaba has asked any store not to sell electronic cigarette products to minors in any form.

Xinjing News (Reporter Liang Chen) On November 7, Alibaba announced that it would close the electronic cigarette shop on the platform according to the requirements of the Zhejiang Tobacco Monopoly Bureau and remove the electronic cigarette products. At the same time, it will ban the advertising of e-cigarette related products.

Previously, Alibaba had asked any store not to sell electronic cigarette products to minors in any form, and to increase the purchase of dissuasion information and online transaction interception. Alibaba Group Platform Management Department issued a notice saying that it will abide by relevant national policies and laws and regulations, and cooperate with relevant state departments on the regulatory requirements for electronic cigarettes.

On October 30, the State Tobacco Monopoly Administration and the State Administration of Market Supervision issued the Circular on Further Protecting Minors from E-cigarettes, urging e-commerce platforms to close e-cigarette stores in time and timely e-cigarette products. frame. On November 6, according to this notice, the Zhejiang Tobacco Monopoly Bureau issued a letter to Alibaba on the immediate closure of e-cigarette shops and off-line electronic cigarette products.

The above documents are based on the requirements of the Law of the People's Republic of China on the Protection of Minors to strengthen the physical and mental health protection of minors. On November 1st, the person in charge of the State Tobacco Monopoly Administration accepted an interview with Xinhua News Agency that the e-cigarette advertised as a representative of “young”, “fashion” and “trend” to induce minors. Many parents of students report that their children are attracted by online e-cigarette promotion and can easily purchase e-cigarettes through e-commerce platforms.

At present, there are no corresponding products for Alibaba's multiple e-commerce platforms, as well as multiple e-commerce channels such as Jingdong and Suning. Previously, many e-cigarette manufacturers have stated that they have been banned from selling to minors. With 60% market share, Yueteng uses social media to say, “We will fully act to stop all sales and advertising on the Internet.”

Regulatory enhancements may affect China's e-cigarette market. On August 29th, a study by the Tsinghua University Public Health and Technology Supervision Research Group showed that China has more than 7.4 million e-cigarette consumers and is the world's largest producer of e-cigarettes. There are nearly a thousand electronics in Shenzhen alone. Tobacco and spare parts factories account for 90% of the world's production. The announcement was due to the busy double 11 shopping festival before the e-commerce.