According to Techcrunch, the US company Lucy Goods recently received US$10 million in new financing. This round was led by PRE Ventures, and FundRX, Vice Ventures, and old shareholders Greycroft and Y Combinator suit.

Lucy Goods’ main product is nicotine chewing gum, currently available in three flavors: cinnamon, fruit and mint. According to the team, this chewing gum is a tobacco substitute that "tastes and feels great". Currently, users can only purchase products on the company's website, and Lucy Goods also provides monthly subscription services.

The official website information shows that Lucy Goods chewing gum contains 4 mg of nicotine per tablet. Users can choose to subscribe on a monthly basis, pay 35 US dollars a month, and will receive a product package of 3 boxes of each flavor and a total of 90 tablets.

According to information on Crunchbase, Lucy Goods was established in 2016. This round is the first round of financing disclosed since its establishment. And its co-founder and CEO David Renteln is also the co-founder of meal replacement brand Soylent.

The team believes that in the United States, smoking kills nearly 500,000 people every year; and smoking is difficult to quit, and about 90% of people will relapse in the first year after quitting smoking. In order to help quit smoking, there are already many nicotine patches, chewing gums, and lozenges on the market, but David Renteln believes that these products are "too clinical and provide a bad user experience", and Lucy Goods wants to provide a taste for the quit group Better, less medicine-like products.

Lucy Goods' target users are smokers who want to quit smoking. Regarding the product, David Renteln described that Lucy Goods’ nicotine gum does not release nicotine like e-cigarettes, and is more like a stimulant. Although it has a similar feeling to smoking, it is not as strong as smoking.

Having said that, it is hard not to mention the e-cigarette brand Juul. At the end of 2018, Altria acquired a 35% stake in Juul at a price of US$12.8 billion, pushing Juul's valuation to US$38 billion, and the domestic e-cigarette market broke out. In 2019, many deaths related to e-cigarettes were exposed. American society also began to denounce that "e-cigarette brands represented by Juul have caused a sharp increase in the smoking rate of young people." Juul stopped all advertising and sales were greatly affected. The layoffs were also announced at the end of the year.

David Renteln emphasized, “We don’t want any minors to use any nicotine products or drugs”, and the company’s website will not create an image of a young lifestyle like Juul’s early days. On the contrary, some old smokers’ feedback is included. Publicity.